The Grammy Award-nominated rapper has signed a record deal with Columbia Records worth millions, officially joining the label. He’s expected to release new content soon.
“They definitely understand the global brand,” he explained in a recent interview with Variety. “I have a lot of fans worldwide — in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide.”
“Sony, if you look at the history from what they’ve done from Pharrell to Beyoncé to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand.”
Last year, he dropped his most successful single of his career, “Taste” featuring Migos rapper Offset, which went six-times platinum, peaking at No. 8 on the Billboard Hot 100, and also generated over 1 billion online streams.
Back in 2011, Tyga released his first major label debut, Careless World: Rise of the Last King. The album featured his triple-platinum “Faded” single featuring Lil Wayne and the quadruple-platinum single “Rack City”.